B2B Performance Marketing Challenges 2020

How to choose the most important ad networks, targeting options, ad units and lead generation tactics to succeed in B2B marketing. Are you an owner or a marketer interested in B2B performance marketing, more specifically: lead generation tactics? Then this workshop is for you!

We will talk about:
– Lead generation tactics: direct response vs. content download distribution
– Mainstream vs. alternative ad networks for lead generation
– Channel Mix
– Audience research

AGENDA:
6:00 PM | Tour around Camus Cowork
6:15 PM | Introduction
6:30 PM | Presentation
7:00 PM | Q&A
7:15 PM | Networking

SPEAKER: Josiane Lang
Josiane is a Senior Marketing Manager at BizMut Marketing GmbH, German B2B performance marketing agency, which specializes in targeting relevant business audiences with laser-precision across a diverse range of marketing platforms and channels.